preliminary sketches while trying to solve a concept for the overall experience and tone of the site
a series of iterations were made in order to narrow down to the perfect typeface, supporting colors, and an icon set that shows the same intricacies and detail as séura's products.
Within the first 2 weeks of the site launching, submissions improved 47% and the conversion rate rose up +60% vs. what was previously a 3 month average benchmark.
creative director || michael phillips
front-end developer || joe geringer
lead visual designer || cynthia myung
lead ux designer || knut-jørgen rishaug